Message Framing Influences Perceptions of Feedback (In)Directness
نویسندگان
چکیده
منابع مشابه
Adolescents' perceptions of Canadian cigarette package warning labels: investigating the effects of message framing.
This study investigates gain-framed and loss-framed messages on graphic cigarette warning labels and their effects on adolescents' smoking-related attitudes and behaviors. Canadian cigarette warning labels emphasizing health consequences of smoking (loss-framed) were digitally manipulated into gain-framed versions. High school students (N = 210) completed a questionnaire measuring attitudes, pe...
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Health-relevant communications can be framed in terms of the benefits (gains) or costs (losses) associated with a particular behavior, and the framing of such persuasive messages influences health decision making. Although to ask people to consider a health issue in terms of associated costs is considered an effective way to motivate behavior, empirical findings are inconsistent. In evaluating ...
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Because quitting smoking is clearly linked to preventing health problems such as lung cancer, research on health message framing based on prospect theory suggests that gain-framed messages (i.e., emphasizing the benefits of quitting smoking) would be more persuasive in promoting cessation than loss-framed messages (i.e., emphasizing the costs of continuing to smoke). However, because women tend...
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Message framing readily lends itself to marketing communication and advertising persuasion strategies. However, past research yields contradictory and inconsistent predictions as to whether positive or negative frames are more persuasive. This study examines the most appropriate message framing to present to consumers in print advertisements for health care products. Two experimental studies ar...
متن کاملMessage Framing Strategy for Brand Communication
INTRODUCTION Message framing, a strategy of advertising message construction, is widely adopted in various forms of brand advertising campaigns. The hedonic principles of approach (happiness) and avoidance (pain), well established in motivation psychology, lay down the theoretical foundation upon which the core concept of message framing is developed (Wedell, 1997). The positive framing, center...
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ژورنال
عنوان ژورنال: Social Cognition
سال: 2018
ISSN: 0278-016X
DOI: 10.1521/soco.2018.36.6.626